We are proud to introduce to you our new brand for DDPI Worldwide.
Our new brand represents our story and our people and has been developed over the past year with the Board of Directors and Operations team. It reflects our transformation as an organisation, from the development of the DDP model, our commitment to our racial equity and social justice journey and growth of our membership and training offer, to financial planning and securing our long-term future.
Our brand allows us to present ourselves and the vital work that we do proudly, and to step forward with a renewed expression of what we stand for. By connecting the spirit of the organisation and the DDP Model with our future aims, we will join our voices with millions of others with the goal of ending childhood trauma.
Since 2009, Dyadic Developmental Psychotherapy Institute (DDPI) has evolved to become DDPI Worldwide, a certification and training institute operating in 5 continents, with membership in 18 countries, and training in 24 countries and running virtually. During that time so much has changed globally, and our responsibility to the DDP community and the most vulnerable in society has only grown. Our new brand has been designed to allow us to better serve our people and actively respond to our rapidly changing and more unpredictable world.
Our new logo
Our logo communicates who we are, our personality and identity. It has clear brand recognition that references the past whilst moving us forward. It balances the joyful with the professional reflecting our organisation and DDP. The drawn P and W are to emphasise the Psychotherapy/Practice/Parenting in DDP, caring and joy. You may also see our logo in the following one-colour versions.
The logo roundel includes a continuous, curving line, hinting at the letters d, d and p. It references the past DDP roundel whilst moving forward, designed to be suggestive rather than literal as we expand into new countries and across new languages.
Our colour palette and font
Our colours reflect our personality and the 2 hands of DDP. They balance trust and professionalism with joy, belonging, PACE and intersectional understanding. As a whole they tell a story of moving forward, togetherness and inclusion.
Our primary typeface is Prodigy Sans, a friendly and professional sans-serif typeface that is highly legible and readable.
What happens next?
We are working hard behind the scenes to update all of our systems, so that DDPI becomes DDPI Worldwide in our emails to you, invoices and documents. You’ll see our new logo on this website and our communications channels such as our newsletters and social media. New certification logos and certificates, and training certificates will come at the beginning of next year with our redesigned website after this.
This will take some time and so we appreciate your patience and support during this process.
What does this mean for you?
We hope that everyone in our community will share in our delight, take pride in who we are and feel inspired by our shared purpose.
Our organisation is nearly entirely volunteer led. Without you, our community members, we could not do the work we do. We believe this new brand better reflects our organisation, DDP and PACE, and sincerely hope that you feel energised and encouraged to join us in our mission.
We also want this rebrand to feel genuine and inclusive and would love to hear your thoughts, questions and ideas at feedback@ddpnetwork.org.
This is a new chapter for DDPI Worldwide and with your help and support we can continue to create positive change in the world whilst securing the future of DDP.
